Privacy Policy

Privacy Policy

Zebra & Friends BV

Last updated: 01/03/2026

Zebra & Friends BV (“Zebra & Friends”, “we”, “our”, “us”) is committed to protecting your privacy and handling personal data in a transparent and lawful manner in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Belgian data protection laws.

This privacy policy explains how we collect, use, disclose and safeguard personal data when you visit our website or interact with our business.

Website:
https://www.zebraandfriends.com

1. Data Controller

The data controller responsible for processing personal data is:

Zebra & Friends BV
Capucienenlaan 65/4
9300 Aalst
Belgium

VAT number: BE0634828970

Email: sales@ze-line.com

2. Categories of Personal Data Collected

Depending on how you interact with our website or business, we may collect the following categories of personal data.

Identification Data

  • First and last name

  • Company name

  • Business address

  • Job title or role

Contact Data

  • Email address

  • Phone number

  • Website URL

Business Information

When submitting a retail partner or wholesale application, we may collect:

  • Store or company information

  • Retail channels

  • Distribution regions

  • Product categories

Technical Data

When visiting our website we may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Referring URLs

  • Pages visited

  • Date and time of access

Communication Data

If you contact us, we may process:

  • Email communications

  • Contact form submissions

  • Customer service requests

3. Legal Basis for Processing

We process personal data under the following legal bases defined in Article 6 GDPR:

Legitimate Interest

For business communications, website security, and improvement of services.

Consent

When users voluntarily submit forms or agree to cookies.

Contractual Necessity

When processing data necessary to enter into or perform a business relationship.

Legal Obligation

When required by law, accounting regulations, or regulatory authorities.

4. Purpose of Data Processing

We process personal data for the following purposes:

  • Responding to inquiries or communications

  • Evaluating wholesale or retail partner applications

  • Managing business relationships

  • Improving website functionality and user experience

  • Ensuring website security and fraud prevention

  • Complying with legal and regulatory obligations

We do not sell personal data to third parties.

5. Website Platform and Hosting

Our website is hosted on Shopify Inc.

Shopify provides the e-commerce platform that allows us to operate our website and services.

Shopify may process technical and usage data necessary for website operation in accordance with its own privacy policies.

More information:
https://www.shopify.com/legal/privacy

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies.

Cookies are small data files stored on your device that help improve website functionality and analyze traffic.

Cookies may include:

Essential Cookies

Necessary for website operation and security.

Analytics Cookies

Used to understand visitor behavior and improve the website.

You can manage or disable cookies through your browser settings.

7. Third-Party Service Providers

We may use trusted service providers to support our business operations.

These providers may process limited personal data on our behalf.

Examples include:

  • Shopify (website infrastructure)

  • Analytics providers (e.g., Google Analytics)

  • Email communication services

  • Web hosting and infrastructure services

All service providers are required to comply with applicable data protection laws.

8. Data Sharing

We do not sell or rent personal data.

Personal data may only be shared with:

  • Authorized service providers

  • Legal authorities when required by law

  • Professional advisors such as legal or accounting services when necessary

9. International Data Transfers

As our services are international, personal data may be processed outside the European Economic Area (EEA).

Where such transfers occur, we ensure appropriate safeguards such as:

  • Standard Contractual Clauses approved by the European Commission

  • Adequate protection measures required under GDPR

10. Data Retention

Personal data will only be retained for as long as necessary to fulfill the purposes described in this policy.

Typical retention periods may include:

  • Business inquiries: up to 24 months

  • Wholesale partner applications: up to 36 months

  • Legal or accounting records: as required by law

After this period, data may be deleted or anonymized.

11. Data Security

We implement appropriate technical and organizational measures to protect personal data against:

  • Unauthorized access

  • Loss or destruction

  • Alteration or misuse

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Your Rights Under GDPR

Under the GDPR you have the following rights:

  • Right of access to personal data

  • Right to rectification of inaccurate data

  • Right to erasure (“right to be forgotten”)

  • Right to restriction of processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent

Requests can be made by contacting us.

13. Complaints

If you believe your personal data is being processed unlawfully, you have the right to file a complaint with the competent supervisory authority.

For Belgium this is:

Gegevensbeschermingsautoriteit / Autorité de Protection des Données
https://www.dataprotectionauthority.be

14. Changes to This Privacy Policy

We reserve the right to update this privacy policy to reflect legal, technical, or business developments.

Any updates will be published on this page with a revised effective date.

15. Contact

For questions regarding this privacy policy or data protection matters, please contact:

Zebra & Friends BV
Email: sales@ze-line.com